The UK Gambling Commission and the Competition and Markets Authority (CMA) ordered three UK casino sites to remove gambling requirements from their promotions. The three online gambling operators in question are William Hill, Ladbrokes, and PT Entertainment.
After a lengthy investigation helmed by the CMA, they concluded that online casinos, poker rooms, etc. are running unfair promotions. The biggest point of contention was the wagering requirement set on their bonuses and promotions. The CMA said that the practice of not allowing players to withdraw money until they fulfil requirements has to stop.
So, the new rules for online gambling promotions are as follow:
- Gambling companies need to make it clear whether there are some restrictions on their promotions.
- Gambling companies can’t use vague terms to hide the promotion restrictions.
- Finally, players should be able to withdraw funds without having to fulfil wagering requirements.
The Gambling Commission has the authority to punish every gambling operator that doesn’t adjust their bonuses to the new ruleset.
For now, the CMA ordered only three gambling operators (Ladbrokes, William Hill, and PT Entertainment) to make these changes. However, everyone else should follow the same rules after they publish a new rulebook later this year.
Acknowledging the fault
William Hill and Ladbrokes issued a statement addressing the CMA ruling.
William Hill said, “As one of the largest online betting and gaming brands in the UK, William Hill has worked with the CMA to ensure that its concerns have been fully met. We welcome the standards and principles that the CMA has outlined. William Hill looks forward to their adoption across the industry.”
Finally, Ladbrokes officials acknowledged the mistakes and said, “It is never comfortable being in the spotlight on these sorts of issue. However, we are pleased that a way forward has now been identified, and are committed to ensuring we meet the standards set.”
As online gambling fans, we welcome this change; it was long overdue.