The Best Betting Sites in the UK
18 Best Betting Sites (April 2021)
- A vast range of markets
- Generous sign-up offer
- Top-quality software
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
- Launched in 2003
- Massive selection of sports
- Intuitive layout
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; Full T&Cs apply; 18+
- High-value odds
- Stunning interface
- Lucrative welcome bonus
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Casino bonus expires after 60 days • Withdrawal restrictions & full T&Cs apply
- Online since 2020
- VIP programme
- Comprehensive offering
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and Paypal not eligible. T&Cs apply.
- An abundance of markets
- In-play betting and cash out
- Responsive website
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.
- Decades of experience
- In-play betting
- HD live streaming
Register and place £10 or more on your first Sports bet at odds of Evens (2.0) or greater, and get £30 in free bets credited to your account within 10 hours of your first bet being settled. Full T&Cs apply.
- An impressive array of markets
- In-play betting
- Eye-catching interface
- Widely recognised
- Plenty of bonuses
- Comprehensive offering
18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £/€5 first bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply.
- Established in 2005
- Lots of bonuses and perks
- Top-notch customer service
New customers only. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom, Norway, Finland, Germany and Canada. The Free bet can only be used on a coupon with total odds of (4/5)or higher. The “Welcome Free Bet” must be used at Karamba.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paypal, Paysafe, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Full T&Cs apply.
- A vast range of markets
- High payout rate
- Rewarding welcome bonus
18+ New Online UK+IRE players. Paypal & some deposit & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 = 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
- Award-winning platform
- Extensive catalogue
- Competitive odds
New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.
- Long-lasting tradition
- Best football odds
- Native apps for iOS and Android
18+ Opt In, bet £5 at odds 2.00+ in 7 days of registering, no cashout. Get 2x£10 Free Bets, set events at odds 2.00+ & £10 Game Show Bonus, selected games, wager 40x to withdraw max £250. 7 day bonus expiry. Location, Payment Method & T&Cs Apply.
- A powerhouse reputation
- Cross-platform compatibility
- Excellent live streaming
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.
- Top-quality offering
- Generous promotions
- Mobile-friendly software
New players, £30+ deposit. Qualifying bet can be a single or single line multiple bet (2 selections+). T&Cs apply. Free Bets and Spins credited on settlement of qualifying bet.
- Outstanding reputation
- Betting exchange
- Wide range of markets
- A variety of sports
- Money-back specials
- Effortless bet placement
New Customers from UK & IRL only. Deposits made with e-wallets are not valid for this promo. Bonus wagering x35 on eligible games. Winnings from bonus capped at £500. Spins available after bonus is redeemed/lost. Opt in required. Full T&C’s apply.
- Numerous sports
- Competitive odds
- Dynamic interface
New customers only. Redemption: within 10 days of first deposit. Rollover conditions: 17x (bonus & deposit) at min. odds of 2.00 within 365 days. T&Cs apply.
- Launched in 2020
- Hundreds of markets
- High payout rates
New players only. Minimum stake £10, minimum odds 1.5, stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real fuds. Free bet is valid for 7 days from issue. Max conversion £20. Excluded Skrill deposits. Full T&Cs apply.
Before we feature any betting site in our quick list or reviews, we make sure it meets the criteria of our seasoned team of bettors to ensure it is genuinely one of the best available online. This way, we are confident that any player will have a fun and hassle-free experience.
This is what we look out for:
Not every big brand is going to be the best, but the majority of betting companies UK residents have experienced on the high street run reputable websites as well. Several big betting sites began in the late 1990s, which have grown to be industry leaders. Simply put, if the site has been around for several years, is owned by a big parent company with other gambling properties, or is well-known in its own right, there’s a high chance it will provide a pleasant experience.
The most common gambling licences are provided by Malta, Gibraltar, and the UK. While we’ll always place the UK slightly higher in the pecking order, all have similar standards. So, if we see licence info displayed prominently on the site, we know it generally offers a secure and fair experience.
The best websites also employ third parties to test their software and algorithms to check that they are fair and are paying out correctly. Obviously, with sports betting, outcomes are rarely disputed once they’ve been made official by the sports league/body, but the finer aspects of odds and betting types need verification. For a site to make our list, it must be audited regularly.
Football, other mainstream sports, and horseracing are the most popular events to bet on, but we always check for a good variety. Does the site cover US sports and more obscure international sports? What about wrestling, politics, and fun novelties? There’s also the growing trend of Esports – virtual versions of regular sports and competitive gaming.
The outer face of a betting site or app can look similar or vastly different. And while design and user-friendliness play a part in our reviews, we’re also interested in the backend software that powers the site. Some of the most secure and reliable providers we look out for are OpenBet, Geneity by Playtech, Odds Matrix, SBTech, 2DB, Betrader, Inspired, and Kambi. While user-friendliness is essential, we’ll also check to see if the site has a high-end software provider before putting it on our list.
The simplest way to bet on a game, event, or other outcome is to place the bet before it begins. However, in-play betting has been growing in popularity due to advances in information updates and how thrilling it can be. Thanks to in-play betting, you can place bets on various aspects after the event has already started. This could be anything from who will score the next goal to betting on a horse mid-race when their odds have improved. Not all sites offer this option, but the best sites do. Check out our list for the best inplay betting sites.
Advances in technology now mean some betting sites have implemented live streaming services. Different websites will define this in their way. So, it can mean anything from quick, mostly text-based updates, to virtual highlights and animations, to the audio commentary, to full-blown live streaming video of the event. The latter usually requires you to be a regular player, hold a balance in your account, and at least be betting on the event in question so that traditional streaming platforms agree to the rights.
The best sign up offers betting sites provide can vary, but we are always on the lookout for a generous welcome offer. And, unlike online casinos, betting sites usually do not attach colossal wagering requirements. The best betting sites that offer free bets still require a deposit, though. Usually, if you put down at least £10 on your first bet, you’ll get something back, and this will only need to be wagered once.
Good Odds/Low Commission
In-play betting odds change on the fly, but over time we can discover whether a site provides particularly good odds. While the variations between the top sites are thin, some may offer better odds on specific sports, and individual games can have different odds between sites. One thing we look out for is a low margin – this is the percentage of commission a bookmaker takes before even setting the odds. That way, you can make your comparison of the best betting sites and choose a favourite.
Online sites UK players can join tend to have a good standard of support, but we still test their responsiveness and report back if we’ve experienced excessively long waiting times. Typically, all sites provide an email address, but it’s much better for the user also to have a live chat and phone support 24/7 or at least during extended operating hours.
Online Payment Options
All websites UK bettors have access to will allow you to fund your account with a debit card; however, sometimes we want an online wallet or mobile option to keep our gambling separate or because it’s easier. That’s why we look out for PayPal, Skrill, Neteller, Apple Pay, Google Pay, and others. We also note if the withdrawal takes an exceptionally long time or there are any unnecessary hoops so that you can find the betting sites with the best cash out.
Although we mainly evaluate a website’s core betting features, it’s also nice to have extras, such as a virtual or live casino, bingo, poker, loyalty programmes, and responsible gambling tools.
And now that you know exactly how we evaluate betting sites let’s explore the ones that made our final list in greater depth.
UK Betting Sites: Latest Reviews
Read on for a closer analysis of the best online betting sites. Our list includes both new sites and known powerhouses that currently dominate the market.
- Established in 2000
- Online-only betting brand
- Wide range of leagues and events
- Flawless mobile apps
One of the biggest gambling brands in the world widely regarded as one of the best UK betting sites, Bet365, has won tonnes of awards and has over 45 million users. If you like betting on sports and you’re not one of those members, sign up today. As soon as you do, you’ll get a nice welcome bonus to match your first deposit 100% up to £100. All you have to do is stake the £100 to claim the prize.
After that, any winnings are yours to withdraw. You can do so in as fast as one working day if you use PayPal or one of the enhanced Visa card/bank transfer options. Just make sure you’ve supplied your identity documents first to prevent any delays.
Deposit options include the usual debit card and bank transfer methods, as well as PayPal and Paysafecard. Bet365 is one of the few sports betting websites also to allow payments by Apple Pay and Google Pay, which is perfect if you are using a mobile device to bet. Should that be the case, you can use the flawless Android and iOS apps or simply load the site in your device’s browser to access all of the same features.
All of the popular sports are here (football, horse racing, etc.), with a vast international selection to boot. You’ll also find more obscure and novelty events as well, though Bet365 has yet to jump on the WWE bandwagon. As you might be aware, Bet365 is one of the best football betting sites currently on the Web. In between bets, you can quickly jump over to the casino, poker, or top bingo sections of the site, where you’ll also find a loyalty programme. You can reach customer support by email, live chat, or phone.
- Over 15 years of experience
- Powered by SBTech
- 25,000+ live events per month
- Pulse Bet and cash-out features
There are as many as 27 sports to bet on at 10Bet, which means there’s something for everyone to enjoy. This includes everything from football and horseracing to MMA, boxing, and the ever-growing Esports. The best odds that the site currently offers are a 4.4% betting margin. Much like other betting sites with bonuses, it will provide you with a deposit match of 100% up to £50, though there is an 8x wagering requirement.
The company also operates a full-blown casino section if you’d like to play some tables in between sports bets. The exciting part is that this includes virtual and live dealers. In addition to a debit card and bank transfer, you can also fund your account with PayPal, Neteller, Skrill, ecoPayz, and Paysafecard.
We had a blast using 10Bet, which has been around consistently since 2003 with a full UK gambling licence, as well as one in Malta. Withdrawals are usually processed within 48 hours, and customer support can be easily reached by email or phone, though there currently isn’t a live chat feature.
Overall, the site works great on both desktop and mobile devices, though you can also download dedicated apps for Android and iPhones. There’s a good variety, it’s safe and secure, and we found some of the best odds out there for certain events. There are no two ways about it – 10Bet should be on any newcomer or regular bettor’s list.
- High-profile sponsorship deals
- Excellent odds for major events
- Esports and virtual sports
- No live streaming section
A relative newbie to sports betting, MansionBet only got involved in 2018. However, it falls under the reputable Mansion Group, so we were pretty confident that it would soon become one of the best betting sites. And we weren’t wrong! The site has hundreds of markets, including all of the British favourites, as well as American sports, Esports, and novelty markets based on TV shows, politics, and current affairs.
One of Mansion Bet’s letdowns is that it tends to focus many of its promotions on football betting. Now, that’s great if footie is your thing, but with such a wide range of other sports on the site, it would be nice to mix things up. Nonetheless, if you have yet to sign-up, you will be treated to a 100% matched first deposit up to £100. Keep in mind that both the deposit and bonus cash need to be wagered ten times. There’s a loyalty club with cashback, bonuses, and numerous other perks for long-term players, but it’s invite-only. So, if you’re a high roller looking for a regular home, this site could be the one for you.
As well as the usual debit card deposit, other options include PayPal and PaySafeCard. And should you need to reach customer support, it’s available by email and phone. There’s no live chat as of yet. As with a lot of these sites, the sportsbook is just one aspect. If you want to take a break, you can jump over with the same account to the live and virtual casino offerings.
- A newcomer to the betting scene
- Big on Esports and niche sports
- Lots of innovative features
- Rewarding loyalty programme
One of the newest betting sites to make our best sports betting sites list is Betiton, which burst onto the scene in 2020. Fortunately, it didn’t pop up out of anywhere, as the former Managing Director of Karamba is at the helm. If that’s not enough to build your trust, you should know that the site also has Maltese and UK gambling licences, and there have been no significant negative reviews so far.
We quickly deposited £15 by PayPal, staked the full amount of our first bet, and got £10 back, which is what the site promoted in its welcome offer. This also has to be wagered before you can withdraw any winnings, which is certainly not too much to ask. Other deposit options include debit card, Skrill, and Paysafecard.
There is a good variety of sports on hand (around 25), including football, horse racing, MMA, American football, Aussie Rules, Esports, and more. You can bet in-play, but there currently isn’t any streaming.
Loyal bettors are treated to a tiered loyalty programme, which is based on the amount you deposit each month. The site does not have any mobile apps, but we found it to work just fine on our desktop and mobile browsers. What’s more, if you want to reach customer support, it’s available via a responsive live chat service. Betiton also offers users the full live and virtual casino experience for those who like to mix it up a little.
- Established in 2017
- In-play and pre-match markets
- Ongoing bonuses and promotions
- No live streaming feature
A well-branded and respected site, Mr Play is owned by the reputable Marketplay LTD and holds licences in Malta, Gibraltar, and the UK. There’s a great variety of sports to bet on, totalling over 30. These include all the mainstream favourites, more niche and obscure sports, and even popular Esports like League of Legends. Betting can be done in-play, but there currently isn’t a live streaming option for sports.
The site works great on all devices with apps for Android and iPhone and has seamless browser support as well. When we signed up, we got a straightforward welcome bonus that gives you £10 for staking £10, which itself must be wagered in full before any withdrawal can take place. In addition to the usual debit card option, you can also use PayPal, Skrill, and PaySafeCard to fund your account instantly. The site also has several agreements with Visa and banks to ensure players can make instant withdrawals.
Mr Play also has a full-blown casino section with live and virtual rooms, but the downside is its loyalty programme only applies to the casino players, not the sports bettors. Should you need any help during your time on the site, you can get a hold of customer support via email, phone, and live chat room.
- Over 50 years of experience
- Early odds on horse racing
- Exotic markets and bet types
- Invite-only VIP club
If you’re a UK resident, you will have heard of Betfred, as it has been operating in towns and cities as a bookie for more than 50 years. A giant in the betting and gambling world, Betfred boasts a sportsbook that’s up there with the best. Everything from horseracing to football and from greyhounds to tennis and even Esports is readily available for regular and in-play betting.
So, it should come as no surprise that Betfred is one of the best virtual betting sites in the UK. It also streams many significant events to registered users, allowing you to enjoy the game while you bet.
The generous welcome offer allows new users to stake just £10 to receive £30 in free cash, and this only has to be staked once before you can withdraw any winnings. There is a VIP programme that applies to the sportsbook, but it’s invite-only. So, if you are a high-roller and plan to play regularly, you might just get that coveted email and some excellent perks afterwards.
Unfortunately, PayPal is not a deposit option. But if you don’t want to use your debit card, you can use Skrill, Neteller, Paysafecard, and Pingit (which is also linked to Barclays bank accounts). If you’re looking for a change of scenery between sports bets, you can jump over to the casino, lottery, bingo, poker, or tote pool sections. Betfred even has betting-related podcasts! How about that?
- Incredible number of payment methods
- Decent sign up offer, but with restrictions
- Constant promotions
- Constant promotions
When it comes to the best betting sites, it doesn’t get much bigger than the 888 gambling group — a household name and a giant in the online world. Its sports betting site is hugely popular, and that’s no surprise. The company pretty much leads the way in football and horse racing. However, you’ll find other favourites like golf, tennis, boxing, rugby, American football, darts, politics, Esports, and even the WWE.
Although there is nothing inherently wrong with the desktop site, 888 is one of the few that arguably provides a better experience on mobile. The app is available in both the Google Play and Apple stores, and the built-in live streaming of sports is flawless and automatically adjusts quality based on your current internet connection.
Newcomers will be treated to £30 for staking their first £10. The bonus itself also has to be wagered, but that’s it — you’re then free to withdraw any winnings. You can also get £5 once a day, any day, when you win at 4/1 odds or higher.
What’s more, regular players can benefit from a tiered rewards programme, which starts by staking at least £250 a month to get £25 back and grows the more you deposit. Deposit options include debit card, PayPal, Neteller, ecoPayz, MuchBetter, QIWI Wallet, and Skrill, and customer support can be reached by phone or email but not live chat. 888 also offers a great live and virtual casino experience, along with poker and a bunch of other gambling features. At the end of the day, it doesn’t get much better than this.
- Powered by Aspire Global
- Captivating aesthetics
- A variety of payment methods
- Award-winning customer support
Not a newcomer by any stretch, Karamba began as an online casino in 2005 and now has a successful sportsbook with over 25 sports, including football, horse racing, UFC, darts, and Esports – many with in-play betting support. The sports betting site is powered by Aspire Global International, which backs many other successful sites and guarantees a smooth experience across devices via a browser.
New bettors can get £15 for making their first £10 bet, and this bonus only needs to be staked once itself before cashing out is permitted, which can be done directly to your bank account, PayPal, or some other e-wallet. Deposits can be made by debit card, PayPal, Skrill, Neteller, ecoPayz, Zimpler, Paysafecard, and Klarna.
Since it started in the casino market, Karamba offers a great casino experience that you can enjoy between bets. This also includes scratch cards and a casino-centric magazine for the latest industry news.
We found Karamba’s customer support to be responsive and were able to reach it via live chat. An email is also an option if the query isn’t time-sensitive. Karamba won Best Customer Relationship Management Campaign at the 2019 EGR awards. Overall, the site works well if you prefer browser-based betting, the welcome bonus is good, and the odds are very competitive, so it’s one of the best betting sites out there.
- Founded back in 1926
- Modernised interface
- In-play betting with live streaming
- Over 40 categories of sports
One of the biggest betting shop chains in the UK whose popularity has transferred into the online realm, Coral allows you to easily make bets on its vast and well-integrated site that has dedicated mobile apps on iOS and Android, as well as easy browser support across devices. Coral has good odds on football, horse racing, tennis, greyhounds, fishing, motorsports, American sports, Esports, TV specials and novelties, MMA, and even wrestling.
In addition to debit cards, you can easily fund your balance with PayPal, Paysafecard, ecoPayz, and Trustly. And if this is your first deposit, make sure you stake £5, and you’ll get £20 in return, which only needs to be wagered once before withdrawals are permitted. Withdrawals themselves will only take a couple of working days, and some methods are instant if you have the right card or bank account.
If you become a regular bettor, you can benefit from its Bet and Get club, which rewards you with cashback for making increasingly higher deposits each month. Although it’s been a bookie since 1926, Coral also offers a virtual and live casino, bingo, slots, and poker. Should you run into any problems, you can reach customer service by phone, email, and live chat, so you’ll have no trouble getting your queries answered.
- Commanding high-street presence
- 100% safe and secure
- Jaw-dropping odds on horses
- Professional customer service
Another high-street legend, Ladbrokes, has a hugely successful online betting site that has only grown in popularity and features since merging with Coral in 2016. The good news is that you can easily link your online and offline accounts to use your balance at one of Ladbrokes’s physical locations. The range of online sports options rivals any of the other online betting sites. There’s everything from football and horse racing to the more obscure futsal, wrestling, and Esports.
If you’ve yet to sign-up, you can get £20 just for staking your first £5. This bonus cash must also be staked in full before withdrawals are permitted, but it’s still a pretty good deal. Since we like casinos as well, we were particularly happy to see that the VIP Club is combined across the sports betting and casino sections of the site, which itself is well integrated.
While the desktop layout can be a little messy, the mobile apps work flawlessly, and you can even fund your balance with Apple Pay. Other methods include debit card, PayPal, ecoPayz, Trustly, and Paysafecard. We found the in-play live streaming betting to work great on all devices, and it was a treat to be able to watch the horse races in such high quality while simultaneously placing bets.
Customer support is available 24/7 by email, phone, and live chat. Overall, Ladbrokes needs to be on your UK betting sites list.
- Over 1.5 million customers
- Full catalogue of markets
- Jam-packed with advanced features
- 24/7 live chat support
A veteran of the online gambling world, having first gone live in 1997, Unibet is now one of the all-round top sports betting companies. Sports covered include all mainstream favourites, as well as mainstream sports, chess, bandy, surfing, squash, novelties, and even the WWE. You can watch live streams of certain sports on the site as you bet in-play, though this works better on the desktop than on mobile.
The welcome bonus is more akin to a casino bonus, netting you 100% back on your first deposit up to £40 with a 1x wagering requirement before cashing out, which can be processed in just a couple of working days. Funding options include debit card, PayPal, Skrill, Neteller, Paysafecard, Apple Pay, and Trustly.
There is currently no loyalty programme for sports bettors. There is one for casino players, though, so if that’s also your thing, you can enjoy live and virtual rooms, along with bingo and poker.
The Unibet customer care team is available 24/7 by email and live chat. The site functions well on all devices, whether you choose the apps or simply use your browser. There is also a range of responsible gambling features to help you if you begin to overplay, make massive wagers, or simply want to control your limits.
- Prestigious UK bookmaker
- Every sport imaginable
- Fast and efficient withdrawals
- Full and partial cash out
Another well-known name that has been around since the 1940s, BetVictor rivals many of the top betting companies online and offline. The web version has been around since 1999 and has now grown to feature live streaming horse racing, in-play betting, and every sport under the sun. There’s a strong focus on football and horse racing, but tennis, cricket, rugby, US sports, Esports, and novelties are all covered.
What’s more, you’re in for some good odds, as the site has won awards thanks to its excellent pricing structure. It’s one of the best horse racing betting sites when it comes to odds.
The BetVictor welcome bonus is a little obscure, but this is one of those sites that seem to have something new every day, especially for regular players. For signing up and placing five sports bets of £2 or more (£10), you’ll get a £1 free sport bet and a £2 casino bonus. The casino is integrated within the same site and features live and virtual rooms, poker, bingo, slots lotteries, and much more.
Deposits can be made via Debit Card, PayPal, Paysafecard, Skrill, and Neteller. Although BetVictor has been criticised for slow withdrawals in the past, we got a same-day withdrawal via PayPal. The site’s most recent revamp came in 2019 and featured a classy minimalist look. It works perfectly across devices using your browser, and there are also dedicated apps for Android and iPhones. All-in-all, BetVictor of the best online bookmakers in UK betting.
- Immaculate reputation
- Massive portfolio of betting markets
- Favourable odds and quick payouts
- Top-notch customer support
There’s no doubt that William Hill is one of the largest and most recognisable gambling brands in the world, found in nearly every UK town and city. It was also one of the first to launch a website, which the company has been able to innovate and keep at the forefront ever since. Whether you like to play straight from your web browser or use dedicated mobile apps for your iPhone or Android devices, the site works flawlessly. Even a feature as simple as a search function seems faster and better than that of a lot of the other sites.
As for the sports market, William Hill has one of the biggest selections of familiar sports, in addition to MMA, wrestling, Esports, politics, and novelties. Many of these are in-play, with a focus on radio live streaming over video. The site also has some of the best odds betting sites can provide, taking as little as a 3% commission on football, when the industry standard is closer to 5%. Newcomers can benefit from a welcome offer that will earn you 100% back on your first staked deposit up to £30, which also needs to be wagered once before you can take out any of the winnings.
You can fund your balance with debit cards, PayPal, Skrill, Neteller, Paysafecard, Entropay, Trustly, QIWI, and many others. We also had no trouble accessing the 24/7 customer support. While it’s rare to find betting sites with no minimum deposit, William Hill has one of the lowest at just £2.
- 35+ attractive sports
- Native apps for iOS and Android
- Innovative bet types and markets
- High-quality live streaming
Since its birth in 2001 as an online-only gambling site, NetBet has been able to remain on top of any best betting company list you can find, and with good reason. You’ll get everything, including football, horse racing, boxing, cricket, rugby, basketball, golf, Esports, and more. You can access hundreds of these sports markets in-play, though there isn’t currently a streaming solution.
NetBet is one of the few sites to use the newer iSoftBet (ISB) software as its backend, but this has proven reliable on desktop and mobile via browser or apps. We had no trouble making deposits with PayPal, and you can also use debit cards, Paysafecard, QIWI, Trustly, and others. If you’ve never registered, you can benefit from a welcome offer of £30 for staking your first £30, and the bonus itself has to be staked before cashing out any winnings it generates.
If you’re a high roller looking for a long-term home, keep in mind that the VIP club is invite-only, which means you’re bound to get some top perks. For everyone else, keep an eye out for regular promotions and deposit bonuses, but double-check whether they’re for the sportsbook and not just casino, lottery, or poker.
Need a question answered? The support team works between 8 am and midnight GMT and can be reached by email or live chat.
- Pioneers of betting exchange
- Unmatched range of betting options
- State-of-the-art platform
- Multi-tier loyalty programme
While not nearly as old as some of the betting giants, Betfair still has two decades under its belt and is considered one of the most famous bookmakers in the UK, if not the world. The company launched a unique model at the time, offering both back and lay options, resulting in exchange and sportsbook variants. It secured its future by merging with Paddy Power in 2019 and now provides commissions as low as 2%, as well as a great range of sports — including horse racing, football, tennis, cricket, motorsports, US sports, Esports, politics, and many others.
Browser access to the site is easy across devices, and there are two separate mobile apps for the betting exchange and traditional sportsbook. We tested both and found Betfair to be one of the best mobile betting sites. You can fund your account with debit cards, PayPal, Neteller, Skrill, Paysafecard, and Web Money. And, if you stake your first £50 across 5 x £10 bets, you’ll get £20 in free bets. This is repeatable to a total of £100 in bonus money, making it one of the best deals on betting sites.
We were pleased to see a tiered-based VIP programme that works across sports betting, not just the casino, something you can always enjoy alongside your favourite sports. There are live and virtual casino games, as well as poker and bingo. Overall, one of the best sports betting UK sites has to offer.
- Renowned Irish bookie
- Excellent odds on horses and football
- Bet Builder and cash-out features
- 24/7 customer support
A household name in the UK, Paddy Power offers the full gambling package, but it really excels at sports betting, where you’ll find football from all over the world, horse racing, golf, tennis, cricket, a tonne of US sports, and funny TV novelties. While it doesn’t have the best incentive to sign up, it will still refund your first lost bet up to £20, which is pretty good in our eyes.
Unlike many betting sites, Paddy Power takes inspiration from the casino and has a sportsbook related ‘rewards club’ that requires you to place five bets a month to be rewarded £10. The higher the tier, the more wagers you must place — but also the larger the amount of free cash you get. So, if you’re a high rolling winner, Paddy Power has your back. In addition to debit cards and bank transfer options, funding can also be done via PayPal, Neteller, Paysafecard, and Skrill.
Overall, we rate Paddy Power as having the best betting app UK bettors can access. Moreover, there’s great customer support available 24/7. And although the welcome bonus isn’t the most generous, the site makes up for it with other promotions and odds boosters.
- Focus on mobile betting
- Lots of Esports and niche sports
- Low wagering requirements
- Decent customer support
A fairly obvious branding effort, Bet-at-home allows you to bet at home and from virtually anywhere with your mobile device’s browser. This site stands out with one of the largest selections of Esports, as well as international sports like Alpine skiing, biathlon, and sailing. Naturally, the usual favourites are all there as well, so don’t let the oddities deter you from signing up and benefiting from that welcome bonus!
You’ll get your first wagered deposited matched by 50% up to a total of £100. This has to be wagered once before you can withdraw any of the winnings generated. The usual funding options are supported, including debit card, PayPal, Neteller, Skrill, Trustly, and Paysafecard. Withdrawals usually don’t take longer than three working days, with many being processed instantly.
We also found Bet-at-home to have excellent 24/7 customer service. The only minor inconvenience is that the site does not have a dedicated mobile app. This isn’t a deal-breaker, though, as the browser works just fine anyway.
- Launched in May 2020
- Excellent betting platform
- Hundreds of betting markets
- No live streaming
Like pretty much all of the best betting websites, SponsioBet has all your favourites, such as football, basketball, tennis and table tennis, volleyball, cricket, ice hockey, and Esports, as well as the odd obscurity and novelty. While there is some in-play betting, there’s no live streaming to keep you engaged. That’s still not an industry standard, though, so it shouldn’t deter you from benefiting from the welcome bonus and keeping the site in your rotation.
New users will get a free £10 bet for staking their first £10 deposit, and the free bet must be made in full to allow you to cash out if you win. You can fund your balance with a debit card, PayPal, via phone, ecoPayz, Trustly, and Paysafecard. Loyal players will get some of that back with the tiered points-based loyalty programme based on the amount spent each month.
On top of the reliable sports betting platform, you can also hit the casino tab to enjoy some classic table games. If you ever find yourself with a question or a problem, you can contact the support team between 8 am and midnight GMT by email. There’s currently no live chat or phone support.
- Established in June 2020
- Powered by Progress Play Limited
- Over 30 high-profile sports
- Generous loyalty programme
From the name to the design and the straightforward welcome offer, we liked everything about InfernoBet. The selection of sports markets is up there with the best, offering football, basketball, tennis & table tennis, volleyball, cricket, ice hockey, Esports, and more – many in-play. However, there aren’t currently any live streaming options.
To get £10 in free betting money, simply stake your own first £10, and the bonus will be credited to your account. Stake the new £10, and you’ll be able to withdraw it all with any winnings made.
We particularly liked that the site’s tier-based points programme rewards loyal sports bettors, not just those who use the casino. So, it might be worth signing up if you need a new long-term site with some extra perks. You can fund your balance with Debit Cards, PayPal, via phone, ecoPayz, Trustly, and Paysafecard, and your credit is transferable across sports betting, casino, and slots games.
It’s operated by Progress Play and has a familiar feel. It works well on mobile and desktop, regardless of whether you use your browser or apps. Customer support is available by email between 8 am and midnight GMT.
So, what are you waiting for? You’ve read our reviews and now know some of the best betting sites out there.
Whether you’re a seasoned horse racing fan or someone who makes a weekly bet on Premier League football or likes to place the odd bet on WWE for fun, there’s something for everyone, with all types of betting to be enjoyed.
Last but not least, remember to check back regularly, as we add the best new betting sites to our list and revise it regularly. Good luck!
Q:Are betting sites trustworthy?
A:All of the top betting sites featured on this page have been individually reviewed by one of our long-time gambling enthusiasts. New and old sites alike must pass our rigorous review process we outlined above. Here’s the deal: As long as the site holds a gambling licence in Malta, Gibraltar, or the UK, is partnered with recognised software providers and has an excellent online presence online, there’s no reason not to trust it. Just remember to be prepared to verify your identity after signing up so as not to delay any withdrawal of winnings.
Q:What betting sites give you a free bet?
A:Almost all of the best online bookies will give you some sort of a free bet. Just read our reviews or scan the table to see what you can get for signing up and making your first deposit. Most free bet offers will require you to wager at least £5 of your cash. But unlike with casinos, wagering requirements for bonus betting cash are often as low as 1x. No deposit bonus betting sites are relatively rare; but when they pop up, we’ll let you know.
Q:Which betting site offers the best odds?
A:Betting odds depend on the sport and the game or the match itself. Every site will have its own internal odds calculation that will often change many times before and even during the game or match. The best way to find the best odds is to decide on what you want to bet and then visit several sites from our list that have the same choices and compare them. There are also third-party sites that aim to compare odds so you can find the best matched betting sites.
Q:How are sports betting sites evaluated?
A:Read our methodology above to see how our experts review each site and decide whether it should be included on this page. Generally, we check that they are licensed, are upfront about their terms and conditions, offer good welcome bonuses, work well across desktop and mobile devices. Also, we examine if they cover a good range of sports, have responsive customer support, have multiple payment methods, are well-reviewed by members of the public, and whether they have any other features like a casino section. These factors (and much more) go into determining the best sport betting sites.
Q:Which betting site is the most popular in the UK?
A:The biggest betting companies in the UK tend to be the ones that started as traditional betting shops that you’d find in towns and cities, which then grew into large chains. These companies had the finances to move their operations online and invest in good software and massive ad campaigns to get people to sign up. Larger companies own many of the brands. Some of the most popular in terms of online numbers include Flutter Stars Group (Paddy Power, Betfair, and SkyBet), GVC Holdings (Ladbrokes and Coral), the Bet365 group, William Hill, Betfred, Unibet, and 888.
Q:Are there any special features I can find at betting sites?
A:Most betting sites stick to a similar formula. As long as they do what they do well, we consider featuring them here. Things like real-time sports data, account history, responsible betting tools, and mobile-friendly designs are all expected. However, some unique features you might not be aware of if you’re new to sports betting sites include live streaming of events and in-game betting, which is wildly popular for overseas sports you wouldn’t usually get to see. The best part is that you don’t have to pay for it as long as you are a registered player. Even if you can’t get a stream, there are various types of animations. Alternative streaming of radio or podcasts of events is also entertaining. On the financial feature front, if you want fast withdrawals, look for Visa Direct. PayPal is also becoming increasingly quick and easy.
Q:Are there any betting sites I should avoid?
A:Experts review all the sites on our list. Even if a website holds a licence, but has a negative buzz online, we’ll give it a wide berth. It is relatively easy to come across sites that are blacklisted, have lost their licence, or don’t have one, to begin with. If you can’t find much information about a website or it heavily promotes Bitcoin without being clear about its operation, it’s probably best to avoid it.
Q:What is the best betting app in the UK?
A:The best betting apps are the ones you don’t even realise you’re using. They have all the functions of the main desktop site, but are well adjusted to tapping and swiping. Most of the top UK betting sites on this page will either provide dedicated apps for iOS and Android or automatically present a mobile-friendly interface once you load it up with a mobile device. The single best betting app in the UK is up for debate. As far as we’re concerned, so long as we don’t have to keep switching orientation or zooming in and out to see things correctly, it’s an OK app.