Our Philosophy & Evaluation Method

Evaluating and scoring gambling platforms comes with a lot of responsibility. Our team understands the importance of security and of great gameplay options, which is why we follow a strict evaluation criteria when reviewing casino sites.

Apart from our evaluation criteria, which we’ll cover below, we also believe that the general approach and overarching philosophy has to be in tune with what we’re trying to achieve. For us, this means a transparent and player-friendly review site that’s tailored to find the best casinos sites on the UK market.

When writing our reviews, we’re not influenced in any way by external parties. Our only goal is to create valuable and insightful articles that help you find the right operators. With that in mind, we’ve decided to share our exact evaluation methodology which we use to score and rank the casinos on our platform.

Our criteria helps us test the most important aspects of an online gambling platform, and the points which we’ve taken into consideration and analysed are, in our minds, of critical importance and should be met by every operator.

Some of the sites we review provide specific gambling offers, such as new slots. If that is the case, our criteria may include a few additional elements related to game selection, allowing us to cover all important platform-specific elements. Nevertheless, the points below can be applied to almost all operators since they are essential for a safe and secure player-centric gambling platform.

User Experience

Above all, user experience is a key metric for us because it helps to evaluate the ‘feel’ of a platform. As subjective as it may be, user experience is still highly influenced by factors such as design, loading speed, customer support, as well as a plethora of additional points which all need to be met in order for a platform to provide a ‘good user experience’.

Software & Game Selection

The things bringing us back, day after day, are not a casino’s reputation or their marketing campaigns, but their outstanding game selection. Because software plays such an important role on a gambling platform, we take care to target and analyse available software providers, along with the game selection, to give you a transparent overview of what you can expect to see and play. We know that many players have a prefered game provider as well as a bunch of games they enjoy playing, which is why we go out of our way to list these providers for your convenience.

Bonuses & Free Play Options

We love to see free play options when playing online. There are many casinos out there that provide both the ‘free’ and ‘real’ alternative, and we believe that offering choice to players is an exceptionally user-oriented mindset. On platforms where free play is available, players are able to test casinos before committing with their cash.

Additionally, we like to see a wide range of bonuses and ‘freebies’ that come with no obligations. When it comes to bonuses, we analyse both the amount given to players, as well as rollover requirements, which have to be somewhat reasonable for a bonus to make sense.

Customer Support

Helpful player support is a crucial element for any type of service, especially those dealing with money. That’s why we’re particularly strict when it comes to customer support when reviewing casinos. We want to see live chat options, 24/7 email support, as well as phone support, so that players feel like they can always contact somebody if a problem arises.

Banking Options

Simple and fast banking options are essential for a successful gambling business. We look for a wide range of payment methods, fast payment processing, easy withdrawal methods, as well as high security. We want to be sure that we’re only featuring platforms which have proven themselves responsible.


Even though we put stress on several important points, security is one of the most critical ones in our evaluation criteria. We only take the time to review and feature licensed platforms with high security measures. In regards to licensing, we’re always looking for operators with a licence from the United Kingdom Gambling Commission, as well as the Government of Gibraltar, since these two are the leading regulatory bodies for UK-based online casinos.

Furthermore, we want to see high-end encryption methods that help protect your data, as well as safe payment processing and a serious attitude towards player security from the casino.

Responsible Gambling

On top of the criteria above, the casinos that offer themselves available to help players if gambling becomes a problem always deserve honest praise. We at casinosites.me.uk take this problem very seriously, which is why we fully support the casinos promoting responsible and controlled gambling. If at any time you notice that your gambling habits are perhaps getting out of control, please contact organisations like BeGambleAware and GamCare.