10 Best New Betting Sites in 2021
8 New Betting Sites (September 2021)
18+. New UK customers only. Min bet £10 to claim £10 free bet. Min odds of 3/5. Free bet credited within 35 days. Casumo T&Cs apply.
For new customers only. 3x£5 free bets valid for seven days. Min deposit and wager £10. Min odds 1/5 per multiple selections. Stake not returned, no cashout. Full MansionBet T&Cs apply.
18+. For new customers only. Max 1x £10 free bet. Paid as a bonus bet, min 4/5 odds. Qualifying wagers only on odds of 1/1 or higher. PayPal, Neteller & Skrill not eligible. Full Betiton T&Cs apply.
18+. For new customers only. Max bet token £10. Minimum deposit and wagering £10. 14-day expiry. Full Mr Play T&Cs apply.
For new customers only. Max a £10 free bet, once per customer. The offer paid as a bonus token, min 4/5 (1.80) odds. Qualifying wagers require odds of 1/1 (2.00) or higher. Neteller, Skrill & PayPal not eligible. T&Cs apply.
18+. For new players only. A free bet is a one-time wager of £10, with minimum odds of 1.5. Max conversion: £20, 10x wagering requirements. Wagering first from real-money balance. Valid for seven days. Skrill deposits excluded.
For new customers only. Valid once per customer. Place five wagers to earn free bets, each with minimum odds of 1.8 (4/5). The offer only applies to sports. Free bets valid for seven days. Max winnings are 20x stake. The offer is valid for 30 days after registration. Full SportNation T&Cs apply.
For new members only. Min deposit £10. The wager settled at 1.5 min odds, 14 days within registration. Free bet tokens come with a seven-day validity (ex. E/Ws & Multiples). T&Cs apply.
How We Evaluate New UK Betting Sites
The lure of life-changing winnings and massive jackpots attracts millions to online betting sites. As usual, the demand creates an opportunity, and that’s why new gambling destinations appear almost daily. Some of them are up to snuff right out of the gates, while others need time to improve their offering.
To avoid barking up the wrong tree, we use the following checklist when testing new bookmakers.
Reputation and Integrity
Although many new gambling companies appear as white label solutions with no info about their actual owners, we spend a lot of time checking those bookies’ backgrounds. By taking a peek behind the curtains, we can learn more about the operator’s history.
Of course, unresolved complaints and disputes can be considered red flags. Believe it or not, even new online bookies leave traces of negligence or poor customer service all over the web.
Nowadays, the usability and ergonomics of a website are of the utmost importance. If your platform fails to offer effortless bet placement, you have no place among the elite. We perform various tests when examining operators, checking buttons and other features.
For instance, we test the loading speed, the positions of menus and tabs, and the interface’s aesthetic aspects. As a result, we can separate the best new betting sites from the ones lacking in quality.
Another crucial element of modern betting is cross-platform compatibility. Gambling sites must provide a functional mobile platform alongside an effective desktop version. Betting on the go is the latest craze, and millions of players prefer this alternative method of placing wagers.
Therefore, it’s vital to test the platform’s responsiveness. Likewise, we examine the qualities of new betting apps if operators provide them.
Odds and Betting Markets
The quest for high-value odds is an ongoing process, but you can make it more effective by scanning the offering on suitable betting sites. Many new websites will offer generous odds on high-profile events, and it’s up to you to grab the low-hanging fruit.
That’s why we look into the odds provided by new online betting sites in the UK. We also evaluate the range of betting opportunities, checking if the website offers exotic events and niche sports.
Like all gambling sites, UK betting platforms entice and attract new players by providing bonuses and promotions. We all love free stuff, and these prizes can boost the chances of winning. The math is simple — the more wagers you place, the better the odds of hitting the jackpot.
For that reason, our list of online bookmakers includes welcome bonuses on new betting sites. We also review other promotions and rewards available on these websites.
The protection of players’ funds should be a priority for any betting site, new or old. None of us would enjoy placing wagers on a shady platform, risking losing our hard-earned funds if the website disappears into thin air.
Therefore, it’s vital to check the payment policy on new gambling sites. We look into the banking options list, evaluating the efficiency and reliability of payment methods.
Clear and effective communication with a betting site is the key to solving problems and preventing headaches. Mistakes and errors happen from time to time; that’s why professional customer support should always be on standby.
New operators often cut costs by limiting customer service availability, i.e., they don’t provide round-the-clock support. That’s why we test these elements by contacting representatives and asking various questions.
Why Bet on New Betting Websites
The online betting phenomenon took the world by storm, but the industry is far from ready to call it a day and stop growing. On the contrary, fresh blood is necessary to energise the market and keep the well-established brands on their toes. No one is safe in this competitive industry, and the latest additions to the betting scene demand respect right from the start. Here’s what makes them appealing to punters worldwide.
New betting companies often provide generous incentives for those who register and play on their websites. New operators must go to great lengths to stand out from the crowd, offering everything from sign-up offers and free bets to weekly cashback options. With that said, it’s always a good idea to read the fine print and check the T&Cs before accepting any bonuses and betting offers.
Brand new betting sites must learn to swim in a sea full of experienced sharks. They must also find ways to attract players, with high-value odds being among their most-used tools. By offering great prices on high-profile markets, new operators might reduce their earnings on individual fixtures. Yet, the benefits of attracting new customers far outweigh those drawbacks.
Another area where the newest bookies exceed expectations is the betting markets portfolio. For instance, the best new betting sites in the UK cover around 30–40 categories of sporting events. Besides “standard” options, you’ll also find virtual sports and esports on many new platforms. Likewise, innovative bet types will let you browse the offering for hours.
These days, a mobile-friendly website is a must, and you’ll find that new betting platforms quickly respond to changes in screen size. Admittedly, most emerging bookmakers do not invest funds in developing native betting apps. Nonetheless, mobile optimised websites and new betting platforms will let you play on the go.
- An award-winning platform
- A friendly looking interface
- Pre-match statistics
- Round-the-clock customer support
Although Casumo as a gambling company appeared in 2012, it has recently updated its sports betting site. Because the sportsbook received a complete overhaul, it deserves a spot among the latest entries into the betting scene. Plus, the impressive collection of awards makes Casumo a highly decorated operator.
Most of those awards recognise and praise Casumo’s creativity and innovation regarding the casino section. However, we are yet to see this operator collecting trophies for being one of the best new online betting sites. Judging by its increasing popularity, Casumo is not far away from climbing the very top.
For instance, iOS and Android apps will let you access the betting markets on the move. Casumo features a sleek and refreshing interface, both in the apps and on the desktop version. Effortless bet placement makes wagering a breeze, and you’ll notice that Casumo implements many eye-catching features, such as ‘Pinch to Close’ and Race Leaderboards.
Like almost all new bookies, Casumo covers esports and virtual sports, alongside an extensive selection of traditional sports. Precisely, you’ll find more than 25 categories of events in the menu placed at the top of the screen. Football and horse racing are leading the pack, with tennis and cricket on their heels. Casumo will also let you place bets on basketball, snooker, ice hockey, and many other sports types.
The range of betting markets at Casumo offers a wealth of betting opportunities. As expected, live betting is available, but you can also place bets on hundreds of pre-match options. For example, football fixtures from top European leagues offer 200+ betting markets.
After updating its platform, Casumo deserves to be among the top sports betting sites. Licensed by regulatory bodies in Malta and the UK, Casumo also provides top-drawer security. Plus, friendly representatives are available 24/7 via email or live chat.
- Efficient in-play betting
- Football Price Boost
- Secured by Thawte
- An award-winning customer service
If you are looking for elegant and classy new websites, MansionBet could be right up your alley. Since it appeared in 2018, this betting site gained a massive following thanks to its comprehensive offering. Of course, the aesthetic aspects of the interface helped with attracting new players. The same goes for high-profile sponsorship deals. MansionBet’s partnerships popularised this operator worldwide.
Although MansionBet is not one of the latest betting sites, it offers many advanced features. Of course, the platform responds within milliseconds to changes in screen size, providing you with a pleasant user experience on any device. MansionBet’s apps for iOS and Android expand the range of options for betting. In any case, you can expect a streamlined interface with easy-to-use commands.
MansionBet offers a full range of betting opportunities, from in-play betting to pre-match markets. Like most new sports betting sites, MansionBet does not provide live streaming, at least not yet. Nevertheless, this bookmaker will meet the needs of even the most demanding punters. For example, live betting at MansionBet offers plenty of fast-paced action. On top of that, this UK bookie is famous for its competitive odds.
By covering more than 30 categories of sports, MansionBet ensures round-the-clock enjoyment to its multi-million fan base. To illustrate the wealth of markets, we will also mention that MansionBet provides 30,000+ live fixtures per month. Only a handful of new betting sites offers such impressive coverage.
MansionBet’s generosity best comes to light after visiting the Promotions tab. Besides the welcome bonus, you’ll also find Acca Boosts, Faller Insurance, and free bets competitions. MansionBet also covers all bases regarding customer service, supporting responsible gambling as well.
- An elegant interface
- High-value odds
- A rewarding loyalty programme
- Top-quality customer care
In March 2020, Betiton joined the UK betting sites list. As such, this operator is one of the youngest on the scene. Yet, you might find the layout on this platform familiar. Betiton shares the software with several other bookmakers operated by Aspire Global International. Even so, Betiton has enough personality to attract millions of punters from the UK and abroad.
First, Betiton is as safe as it gets. This betting site displays licences from the Malta Gaming Authority and the Great Britain Gambling Commission. Also, iTech Labs checks the software for fairness. Therefore, you can deposit funds and wager on this platform without concerns.
Speaking of wagering, we should say that Betiton offers a substantial range of betting opportunities. If you need new betting sites for horse racing, Betiton could be your cup of tea. By covering Ascot, Lingfield, and Newcastle, Betiton meets the needs of punters in love with horse racing betting. Plus, the best odds guaranteed will ensure that you collect maximum returns for your investments.
Of course, other sports are at your disposal as well. From EPL and Champions League to World Cup and EURO tournaments, Betiton covers it all. Like many new bookies in the UK, Betiton is also big on esports, letting you bet on DOTA2, LoL, and other gaming competitions. If that’s not enough, Betiton also covers the most significant political events.
As we already said, Betiton offers bulletproof security, making online betting an enjoyable and relaxing activity. Punters can deposit and withdraw funds via several payment methods, including Visa, Mastercard, Skrill, Neteller, ecoPayz, and MuchBetter. If you encounter issues with transactions or any other aspect of Betiton’s operations, you can contact support via email or live chat.
- A vast array of markets
- A quick registration process
- Full and partial cashout
- In-play statistics and tips
At the end of 2019, Mr Play joined other new UK bookmakers in the battle against well-established betting companies. Like several other websites, Mr Play uses a platform from Aspire Global International. In this case, you’ll find yourself surrounded by a sea of baby blue colour and plenty of competitive odds. Mr Play earns top marks for aesthetics, but the same goes for its extensive coverage of sporting events.
Precisely, you’ll find 35+ sports in the selection, with featured sports placed at the top of the list on the left-hand side. As expected, European football leagues dominate this area. As far as new football betting sites in the UK go, Mr Play is up there with the best. Punters can place wagers on over/under markets, total goals/corners, or Asian lines. Best of all, Mr Play offers a 96% payout rate on high-profile fixtures.
As we said, football is not the only sport on this platform. Esports are also available alongside niche sports such as Gaelic football, hurling, or futsal. Aside from pre-match options, Mr Play provides a wealth of other options via an excellent live betting section. Yet, we didn’t find live broadcasts on the platform. HD streaming is a considerable investment, even for the best new UK sports betting sites, and Mr Play needs time to add this feature.
Bonuses and promotions on this betting site are within the industry standard, but they also leave room for improvement. The sign-up offer could reward you with a £10 free bet, but Acca Boost could increase your winnings up to 77%.
Also, we should mention the multi-tier loyalty programme provided by Mr Play. For example, climbing to the Prestige level could present you with express cashout, live tournaments, high deposit limits, and a personal account manager.
- An eye-catching colour scheme
- A streamlined betting process
- No live streaming yet
- Effortless deposits and withdrawals
If you are looking for royal treatment on new betting sites in the UK, a visit to BetRegal is a no-brainer. Indeed, this bookmaker will shower you with gifts and bonuses in both its casino section and the sports betting area. Online since 2017, BetRegal is not the newest name on our list, but it classifies as a new company nevertheless.
The welcome bonus at BetRegal is decent, but it will not make you a millionaire. As long as you wager £10, you’ll receive another £10 as a free bet token. This gift could point you in the right direction and help with the early days of betting at BetRegal.
What separates BetRegal from most new sports betting sites is the Predictor Master, a free-to-play game of guessing the results. BetRegal provides monthly rewards to players with the highest position on the leaderboard.
BetRegal’s security measures also deserve a word or two because this bookmaker goes above and beyond to offer a safe betting environment. It all starts with 128-bit SSL encryption that protects your personal information at all times. As expected, BetRegal also holds licenses from reputable jurisdictions, such as the UK Gambling Commission and the Malta Gaming Authority.
Like many new betting companies, BetRegal offers competitive odds alongside an impressive selection of betting markets. Although live streaming and Bet Builder features are not available, this online bookmaker will provide you with hours of entertainment. The lack of live broadcasts should not deter you from joining because BetRegal offers a high-quality in-play betting section.
As a dual-purpose gambling site, BetRegal uses a shared wallet system. No matter if you enjoy playing casino games or betting on your favourite teams, you will need to fund your bankroll. BetRegal supports payments via a range of banking methods, including PayPal and Paysafecard.
- Powered by ProgressPlay
- Big on virtual sports
- Secured by Sectigo
- Fast withdrawals
Brand new betting sites in the UK sometimes come as white label solutions, and SponsioBet is a notable example. Nevertheless, SponsioBet provides a secure and trustworthy platform operated by ProgressPlay Limited. With licences from the Malta Gaming Authority and the UK Gambling Commission, this bookmaker instils trust in any visitor.
Although the Internet does not reveal much about SponsioBet, we learned that this website stepped onto the scene in 2020. Thus, SponsioBet is one of the newest on the market. The ‘About Us’ section on the site also provides information regarding customer support, responsible gaming, and security.
Like most new sports betting sites, SponsioBet covers multiple markets and dozens of sporting events. Arguably, the selection urgently needs an update if SponsioBet wants to create a diverse offering. The left-hand side menu features cartoon-looking icons, allowing punters to find their favourite sports with ease. Besides the classics, such as football or tennis, the selection also includes exotic categories, such as sailing, biathlon, or bandy.
Also, the vast majority of UK betting sites, new and old, now cover esports markets. SponsioBet is no exception, allowing you to bet on DOTA 2, Counter-Strike, or League of Legends. This gambling sector is gaining momentum, with more and more tournaments and events appearing worldwide. SponsioBet jumped on the bandwagon at the right time, ready to face the future.
We already mentioned that this bookmaker ticks all the boxes for offering maximum safety. Thus, you can deposit and withdraw funds to and from this betting site with no fear.
Indeed, the banking options list at SponsioBet is like the one you’ll find on most new gambling sites in the UK. Yet, not every operator accepts payment processors such as Trustly, MuchBetter, or ecoPayz.
Besides the banking options, SponsioBet also stands out because of its partnership with PCI and Sectigo.
- A live multiview feature
- 24/7 betting on virtual sports
- A range of banking options
- Live chat customer service
In many ways, InfernoBet acts and looks like SponsioBet, the previous entry on our list. Of course, these operators share the same platform, powered by ProgressPlay. Nonetheless, InfernoBet deserves a place among the best new betting sites. The range of markets and betting offers on this platform stands shoulder to shoulder with most other UK bookies.
Speaking of betting offers, the tab with the bonuses hides many ongoing promotions. The sign-up bonus is within the industry standard, providing new customers with a £10 free bet. On top of that, InfernoBet offers cashback options alongside leaderboards for various sports. If that’s not enough, this operator also implements a rewarding loyalty scheme. By joining the VIP Club and climbing the ranks, you can collect lucrative perks.
Of course, new online sports betting sites must also provide top-drawer market selection. InfernoBet offers a decent range, even though the depth of bet types needs improvement. Football is the most-wagered category, thanks to the massive popularity of European cups and national leagues. Likewise, tennis and basketball at InfernoBet provide lots of betting opportunities. Surprisingly, horse racing covers only events in the USA.
Although InfernoBet does not have a live streaming section, punters can reap the benefits of live betting on this platform. In a way, this situation is similar to the one on most new sports betting sites in the UK. Plus, InfernoBet offers a Live Overview and Live Multiview alongside a Live Calendar for in-play betting. We should also mention that this betting site supports virtual sports.
As a member of ProgressPlay, InfernoBet holds licences from authorities in Malta and the UK. Also, the platform uses services from Sectigo and PCI to protect customers’ private information. You can make payments to and from InfernoBet safely and hassle-free. The payment methods list includes Visa, PayPal, Trustly, ecoPayz, MuchBetter, Pay via Phone, and Paysafecard.
- A member of Progress Play network
- Comprehensive gambling services
- An excellent welcome bonus
- Full and partial cashout
With ambitions to join the ranks of the best bookmakers out there, BetSteve went online in 2019. Therefore, this new gambling destination still needs time to prove its worth. Nonetheless, BetSteve is already making waves in the industry, even though it shares almost all features with other ProgressPlay websites.
For instance, the familiar interface features a left-side menu with colourful icons. Your bet slip is on the right, together with a graphical representation of a live football match. The central part of the layout offers lots of customisations, allowing you to switch views with no hassle. The Event View comes as a standard option, but you can also opt for Live Overview and Live Multiview.
As you can see, BetSteve offers live betting, but like on many new online betting sites, it doesn’t feature live broadcasts. Nevertheless, BetSteve gives lots of betting options to modern punters, including virtual sports and esports. Traditional sporting categories are also on the menu, with football leading the charge. You’ll also find basketball, tennis, volleyball, and many other sports at BetSteve.
Thanks to a shared-wallet system, punters can seamlessly switch between the casino and sports betting section on this platform. While preparing our betting sites reviews, we also looked at the range of betting offers provided by BetSteve.
Identical to the ones found at InfernoBet and SponsioBet, the bonuses and perks at BetSteve leave a lot to be desired. Even so, punters should take advantage of these offers because they come with favourable wagering requirements.
BetSteve goes to great lengths in ensuring maximum protection for its customers. Besides holding multiple licenses, this bookmaker also implements SSL encryption. Plus, BetSteve provides several payment methods, such as PayPal, Visa, or Paysafecard.
- Free bets and Acca Boosts
- Multiple bet types
- A VAR insurance option
- High-quality software
Online since 2017, SportNation belongs to the group of new online bookmakers. Argyll Entertainment AG owns and operates this betting site, offering both casino and sports betting services. SportNation also comes with an exciting history because it went through a rebranding phase after the 2016 World Cup. Formerly Bet-on-Brazil, the website changed the name and entered a new era of its operations.
Over the years, SportNation kept growing and conquering new markets. It quickly became one of the top 50 betting sites operating in the UK. For instance, SportNation uses the famous SBTech platform that provides quick access to a vast selection of betting opportunities. At the moment, SportNation does not offer a mobile app, but punters can use mobile-friendly software to bet on the go.
More than 30 sports are at your disposal when betting at SportNation. A handy search bar will help you find the favourite markets, but you can also scroll through the left-hand side menu.
Like most new betting sites in 2021, SportNation provides extensive coverage of European football. The same goes for rugby events and basketball games. We should also mention that this bookmaker covers horse racing events from the UK, Ireland, and many other countries.
In-play betting has a dedicated section on the site, and the same goes for virtual sports. The Promotions tab is also worthy of a visit, providing a range of perks and rewards. For example, many new horse betting sites do not offer the best odds guaranteed. SportNation provides this option, together with VAR insurance, Acca Boosts, and free bets. Enhanced odds can increase your winnings, and you can collect lots of rewards in the VIP section.
SportNation earns top marks for customer service. With a response time of less than 48 hours, you’ll always receive a reply to your questions. Please note that live chat support is available only from 10 AM to 10 PM, every day of the week. And even though SportNation is not one of the brand new sports betting sites, it’s active on social media. You can find it on Facebook, Twitter, and Instagram.
- Ongoing bonuses and promotions
- Top-notch in-play betting
- Best odds guaranteed
- Apps for iOS and Android
You cannot mistake the red Virgin signature logo for any other brand’s trademark. Being a diversified enterprise, this global company offers a wide range of products. Virgin Bet flies under the same banner, and it provides its services to millions of punters worldwide. Launched in June 2019, this betting site has already gathered a massive following.
Some punters claim VirginBet is one of the best new horse racing betting sites on the UK scene. Even if this statement exaggerates a bit, it speaks volumes about the quality of offering at VirginBet. For example, this bookmaker provides competitive prices for races in Kempton, Cheltenham, Royal Ascot, or Tampa Bay Downs.
Besides horse racing, the featured sports at VirginBet are football, tennis, and greyhound racing. Next to those, you’ll find the complete portfolio that includes exotic categories such as bandy, darts, or Gaelic hurling. High-profile events at VirginBet will present you with a vast range of betting markets, like the one you’ll find on most new sport betting sites.
Also, VirginBet will shower you with gifts when you join the platform. It all starts with a £10 free bet and continues with price boosts, free spins, and best odds guaranteed. To make things even more exciting, VirginBet also provides live streaming for horse racing events. Speaking of live racing, we should say that this bookmaker offers a top-drawer in-play betting area.
On top of that, VirginBet earns top marks for its native apps for iOS and Android. Only the best new betting sites can provide wagering on the go via mobile applications. Likewise, VirginBet offers round-the-clock support. An extensive FAQ section is also at your disposal, providing answers to the most common questions. Security at VirginBet is also at a high level, certified by seals of approval from IBIA, eCOGRA, the UKGC, and the Government of Gibraltar.
As you could’ve seen from our bookmaker reviews, new operators have a lot to offer. From bonuses and perks to innovative features and competitive odds, emerging bookies are doing everything in their power to keep up with the big-time names. Of course, competing with decades-old companies is not a simple task, making it challenging for any new operator to survive those early days.
Yet, if you sign up with the right bookmaker, a wealth of benefits will be at your disposal. That’s why registering with one of the top new betting sites is an appealing idea for many punters. Some of these operators might not offer mobile apps or 24/7 support, but this does not mean you will lack complete care.
What’s more, emerging bookies will pay full attention to every customer, trying to keep players on the site for as long as possible. Each punter counts in the battle for a place under the UK betting sun.
Q:Are new betting sites legal?
A:Yes, at least the ones on our list are. We regularly check for licences and permits, verifying the legitimacy of new betting sites. By doing so, our collection showcases only bookmakers running transparent operations. With that said, not all bookies you find on the market are legal, making a cautious approach a necessity. But if a website displays a seal of approval from the UK Gambling Commission, you can place wagers with no fear.
Q:Which new bookies have the best odds?
A:High-value odds are the holy grail of betting, both online and the one on the high street. No matter which bookie you choose, it’s essential to pick the best odds. New bookmakers use this to their advantage by offering competitive odds and low margins. Thus, they attract players and motivate them to register. Currently, you’ll find the most favourable odds at MansionBet, SportNation, and VirginBet.
Q:Which sports are popular with new bookmakers?
A:The selection of betting markets is another area where new operators can stand out from the rest. At first glance, it could seem like every betting site offers the same events and leagues. But if you take a closer look, you’ll find many exotic competitions and niche sports on the menu. However, the most popular sports are all-time favourites, such as football, tennis, horse racing, hockey, cricket, and basketball.
Q:What is the best new betting site for mobile betting?
A:In the last couple of years, mobile betting exploded in popularity. Of course, the increasing use of smartphones drives this trend and provides punters with a convenient betting method. Almost every bookmaker offers a mobile-friendly site, with many operators providing apps for iOS and Android. Currently, the best new betting sites for mobile play are VirginBet, Casumo, and Mr Play.
Q:Which new bookmakers offer free bets?
A:Since the market is super-crowded, betting sites must use various techniques to attract new customers. For instance, free bets are among the oldest tricks in the book. This bonus has been a fan-favourite for decades, but it still offers risk-free wagering to millions of punters. Nowadays, you’ll find free bets on almost all betting platforms, including the best new betting sites out there.