Top Gambling Operators Roundup – April Edition (2)
Things change quickly in the world of online gambling: Casinos are welcoming new exciting slots, sports betting giants are merging, and betting shops are getting back to their feet after a pandemic-induced downturn caused by the pandemic. Let’s see what’s new and why it’s important for gamblers.
Super Group Merges With Sports Entertainment To Go Public
The parent company of Betway and other major betting sites, Super Group, is planning to merge with Sports Entertainment Acquisition Corp. before going public at the New York Stock Exchange.
Eric Grubman, a former NFL executive, will become the Super Group chairman, while the CEO of Sports Entertainment, John Collins, will join Super Group’s board of directors.
Since the US sports betting ban was lifted in 2018, the market has just kept on growing. Earlier this year, Betway joined in on the action.
The deal is valued at $5.1 billion; it comes simultaneously with Betway’s decision to expand its operations from Europe to the US. Acquiring Digital Gaming Corp has already enlarged Betway’s market share to ten US states. Now, Betway’s platform allows betting on sporting events worldwide, including Britain’s Premier League. The platform also has a partnership with the US NBA teams.
888casino To Host Betsoft’s Slot Portfolio
As part of a newly forged agreement between 888 Holdings and Betsoft Gaming, the most-anticipated Betsoft titles like Primal Hunt, Take Olympus, Stacked, and Take The Bank will join 888casino’s slot offer. Betsoft Gaming is a top-notch software provider whose portfolio of over 200 titles includes some award-winning slot games. The software integration will work through the Fusion platform, courtesy of Pariplay.
The Head of Account Management at Betsoft Gaming, Anna Mackney, said: “This is further confirmation that our content is in high demand from top-tier operators such as 888casino. Their commitment to delivering quality entertainment to a broad player demographic makes this a complementary and exciting partnership.”
888casino is a reliable gambling platform, and since its establishment back in 1997, it has kept evolving and improving its game library. This new deal with Betsoft will only serve to further that cause.
Paddy Power Owner Achieves 32% Revenue Rise in Q1 2021
Flutter Entertainment, the owner of Paddy Power, recorded nearly £1.5 million in revenue – a one-third rise year-over-year – in the last quarter.
The first quarter of 2020 earned £1.13 billion for Flutter Entertainment before the pandemic fully set in. This year’s growth came from sports betting, as Flutter’s revenue in that sector increased by 43%. Gaming earnings also grew by 18%. Practically all of the money came from Flutter’s online platforms, especially the Paddy Power site, since its brick-and-mortar shops were mostly closed due to the pandemic.
“2021 is off to a strong start for the group,” said Flutter CEO Peter Jackson, adding: “We continued to significantly grow our global player base, which in turn drove a 42% increase in our online revenue.”
Fortunejackpots.com Announces Partnership with Gaming Affiliates
Fortunejackpots.com’s plans to enter the UK market will come to fruition with the help of a partnership with Gaming Affiliates. The alliance is meant to provide new affiliated management for fortunejackpots.com and its new owners.
Liam Carr, CDO at fortunejackpots.com, said: “The affiliate software has everything we were looking for, and GamingAffiliates.com meets more of our expectations not only with the technology, but also the experienced team behind it, and added: “The increased exposure and brand awareness in two months has been incredible and we are looking forward to a continued partnership.”
Aside from an affiliated management team, the agreement will give fortunejackpots.com hybrid rates, cost per acquisition, and competitive REV share.
Claire Wellard, Affiliate Director at Gaming Affiliates, confirmed the company’s excitement about the opportunities this partnership brings: “This is a really exciting time for gamingaffiliates.com. We are growing quickly, and adding FortuneJackpots into our portfolio is a great partnership for us. We are specialists in the English-speaking markets, so FortuneJackpots is a perfect match with their UK and MGA licensed casino.” She also added: “The brand has everything affiliates are looking for in terms of payment solutions, conversion rates, game providers, and the rates are competitive for affiliates.”
888 Holdings Revenue Reaches Record High in Q1 2021
The online betting and gambling magnate published a revenue report for the first quarter of 2021, revealing an earnings milestone.
The corporation’s revenue grew by 57% compared to last year’s: The total revenue for Q1 of this year amounted to £189.4 million, while the first three months of last year brought in “just” £112.4 million.
The casino section at the group’s online gambling sites still accounts for the majority of its earnings, with a 68% increase. The sports betting sites the company runs saw 53% more action, while poker and bingo platforms grew by 10% and 8%, respectively.
The CEO of 888 Holdings, Itai Pazner, said: “We remain very pleased with the strong momentum in the business and the continued positive customer reaction to our suite of new products and innovations.”
888 Holdings constantly strives to improve its casino products, primarily by partnering with Playtech and incorporating games from its own Section 8 in-house development studio.